The World’s Best Copywriters: Write Like the Pros
by Simon Mullin
The art of developing truly great copy has been in force since the day written language was formed. Ancient Sumerian tablets inspired the rise of civilization itself. Even Hebrew scripts from 3000 years ago still intrigue, move and compel over a billion faithful to carry on the will of an age-old monotheistic entity.
I’m not saying to write like “Yaweh,” that dude is a bit too old-fashioned for our purposes. But it’s important in your copywriting career to emulate those who came before you. The only way to get better at this trade is to read, write and study – just like anything else.
To put you on the right path, here’s my list of my favorite copywriters of our time, along with a good amount of reading material. Make sure you spend a little time learning from these guys. You’ll be glad you did.
1. Brian Clark, founder of Copyblogger and CEO of Copyblogger Media.
In my opinion, Brian Clark is by far the best copywriter today. Not only does this man have a copywriting career that makes the rest of us look like amateur ass-scratchers, Brian uses his wit and intelligence to teach the rest of us how to write, read and optimize our copy. Read Brian’s Copywriting 101: How to Craft Compelling Copy for a crash course in creative communication.
2. Gary Bencivenga, Bencivenga Bullets
Gary’s writing is so explosive that the shrapnel of alphabetic excellence will pierce you like hipster’s gauged lobe. As a subscriber to his world-renowned and awfully named “Bencivenga Bullets” eblast, Gary’s monthly “Bullets” are my governing principals to marketing success. His advice is practical yet innovative with answers so obvious that I now understand how easily they’re overlooked. Gary knows that business is war and he’s got the ammunition.
3. Robert W. Bly, author of The Copywriter’s Handbook
Though Bob wrote this before the advent of the Internet, even before the invention of the PC, his book title says it all. This guy literally invented the handbook, the essential reading all copywriters must absorb before they set out on their careers. Bob spells out the tried-and-true principles and policies of writing effective copy, all in an easy to read, formulaic approach. Buy Bob’s book here.