I write SEO/PPC & web content copy for dozens of beauty brands, including L’Oréal Paris, Garnier, Shu Uemura, Lancôme Paris, Redken, Maybelline, Givenchy, Kiehl’s, Kerastase and Yves Saint Laurent, just to name a few.

Read a selection of sales copy below for several beauty products and looks.

What We’re Sweet On: Confidence in HD

Ditch the oily and pore-clogging foundations for good! With over 25 skin tones to choose from, HD Invisible Cover Foundation from Sephora ($40) is the best kept secret for a perfectly toned face every time. Seamlessly blending with your complexion, HD stays on all day while effortlessly covering imperfections. The idea behind the foundation is that you can look great in the spotlight, on camera, even under an HD microscope. HD is an oil-free liquid foundation that won’t give you break outs and leaves your skin looking natural and radiant. For a weightless feel and a smoother, more beautiful you, I recommend the HD Invisible Cover Foundation from Sephora. Live your life in HiDef!

Luscious Red Lips for Spring!

Sophisticated and seductive, Spring 2012 is all about bold expression. Coordinating with just about any fashion, luscious red lips will show both your elegant and vibrant self while giving all who pass by an unforgettable rush of adrenaline. Using a dash of red in your daily routine is a great way to use an exciting color that can strike a balance with the other hues in your dress, as well as add some much needed energy! You don’t need a professional runway crew to spruce you up every morning; this look is can be done for cheap. A classic look resurging this spring, this energetic and vivacious trend will certainly get you noticed.

Beauty Icon: Drew Barrymore

The perfect combination of cute and sexy, Drew Barrymore has an effortless, carefree style where she can transform herself from an indie girl to a true diva.

At the young age of 36, this actress and model has been in the public eye for decades. From rocking the 80’s pigtails in the hit “ET,” to being the face of the makeup conglomerate Maybelline Cosmetics (owned by L’Oréal), Drew Barrymore has been a leader in fashion and glamour her whole life. Her personal style has gone through a myriad changes over the years (for better and for worse), but her unwavering self-confidence and authenticity has kept her at the forefront of beauty and fashion. With that gorgeous hair and her stunning curves, Drew Barrymore is my personal beauty icon.

Get the Look: Taylor Swift’s Stunner at the AMA’s

She’s a little bit country, but that look is all rock and roll! With her green earrings bringing out the emerald in her eyes and the gilded gold dress falling weightlessly to the floor, Taylor Swift is looking her best at this year’s American Music Awards.

To get Taylors’ flawless look, start with Sephora’s HD Microperfecting Primer ($32) to soften the skin before applying a Matte foundation like Lancone’s Dual Finish Versitile Powder ($36.50).You will need to use a brush to apply bronzer on the cheekbones, nose and chin (NARS Bronzer is available online for $33) and a nude-colored, moisturizing lipstick like Bobbi Brown ($23) to pull the tones together. Pair that with DiorShow eye-popping mascara ($24.50) for long, beautiful lashes and you’ll be walking the red carpet in no time!


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