Martha Stewart Living

My responsibilities include email marketing and web content creation with a focus on SEO.

Content gallery examples:

Shark Week
Your Pets’ Summer Adventure
Martha Madness: Sweetest Sixteen


Sample of a narrative-style send I wrote, built, and sent to the Crafts email list

Stats

31% open rate; 7.6% CTR

Screen shot 2014-04-21 at 4.20.01 PM

Hi there,

Crafters have a keen eye for potential.

Where others see mundane household items or a loose collection of supplies and pieces, crafters see what’s possible.

Do you have old clipboards? Turn them into decoupaged masterpieces. Is your potato masher sitting idle?  It makes a perfect block-printing tool.

Let’s kick off our spring crafting by repurposing everyday items to create one-of-a-kind pieces we can use to decorate, organize, and elevate our lives.

Start by “raising the jar” with 10 upcycling crafts you can make today using everyday glass jars.

10 Easy Jar Craftshttp://connect.marthastewart.com/10-upcycling-jar-crafts
Your kids can join in by transforming what they see around them — from twigs and bottle caps to potatoes — into fun, functional crafts that they’ll love to show off to their friends.

Discover 10 spring crafts for kids that will inspire their creativity:

http://connect.marthastewart.com/kids-spring-crafts

And learn how to reuse old fabric to create new fashions for the whole family:

http://connect.marthastewart.com/appliqued-accessories

What do you see when you look around your home? We can’t wait to find out.

All the best,

The Holidays & Crafts Team

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