Simon Avery Mullin

147 Maujer St. #7B

New York, NY 11206

(503) 998-5553




Martha Stewart Living Omnimedia: Outbound Communications Strategist & Copywriter           New York, NY


  • Develop comprehensive email marketing and social media campaigns from ideation to execution
  • Generate ~60 email sends per month to subscribed users, with subject lines averaging a 20% open rate
  • Collaborate with analytics team to test, segment, and evaluate campaign performance
  • Enhance readership experience with fresh, engaging, and compelling web copy
  • Acting Email Marketing Manager of Everyday Food with Sarah Carey, a top-performing Martha Stewart franchise
  • Won 2 consecutive Webby Awards for Best Lifestyle Website of 2013 & 2014


Labelium USA: SEO/SEM Copywriter                                                                           

New York, NY


  • Wrote consumer-facing SEO copy for renowned cosmetics and luxury brands, including L’Oreal Paris, Clarins, Redken, Kiehls, and Lancôme
  • Created captivating, highly optimized PPC advertisements


Simon Mullin Copywriting Services, LLC                                                                      

New York, NY


  • Develop innovative marketing campaign copy, as well as SEO optimized web copy, brand promises, mission statements, white papers, email blasts, and advertisements


Notable Agencies & Publications Include:

  • Labelium USA: SEO/SEM Copywriter (6/2013-Present)
  • Resident Magazine: Transcription Editor (1/2013-10/2013)
  • Bayard Advertising Agency: Print & Digital Copywriter (9/2012-12/2012) Copywriter, Manager (e-Commerce)                                                        

New York, NY


  • Developed and managed email campaigns which were responsible for 12% of annual revenue
  • Created and implemented front end and back end SEO copy for product pages
  • Managed the day-to-day responsibilities of 3 employees


Hip Folk Records: Copywriter, Music Marketing                                                                       

New York, NY


  • Authored monthly newsletters, wrote blogs, and promoted the company via grassroots marketing
  • Prepared press releases and press packets, and managed the media contact lists
  • Administered the Hip Folk website and social networks


AOL Music: Writer (Temporary)                                                                                    

New York, NY


  • Featured author of several headlining articles on, and AOL affiliates



New York University, College of Arts and Science

Bachelor of Arts, May 2009; Major in Politics, Minor in Gender Studies


Additional Skills

Adobe Photoshop, Adobe Dreamweaver, Adobe Omniture, Blue State Digital, ExpressionEngine, Drupal, iContact, StoreFront, Blogger, WordPress, proficient in Web 2.0 concepts and applications.



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